Kerstin will be talking to the title ‘Is time the right thing to value and sell?’:
Architects typically structure fees around estimates of time for the doing, the production.
But ideas can arrive fast, very fast. Insight and judgement too. They surface from a reservoir of wisdom accrued over a long time from experience and can be applied quickly to new situations.
So the risk of selling the value of time is that the idea is for free. Or at the very least, undervalued.
Perhaps now is the time to sell the value of insight, knowledge, ideas: what unlocks a site, overcomes a seemingly intractable constraint or offers a new way of thinking.
Through a handful of projects and diagrams Kerstin will provoke a rethink of where our value lies: what kind of service, at what stage and over what period of time yields the greatest impact for built excellence?
The Symposium will be held at Bond University’s Gold Coast campus from Saturday 23 May – Sunday 24 May 2026.